There is a social benefit to this and it usually returns goodwill back to the business. The benefit is the awareness toward the causes being supported that others may not have been aware of by way of a business showing an act of kindness. Show Kindness With Charities And Global Missionsīusinesses that are utilizing this platform for showing kindness done with charities and global missions for good have stood out to me. Jill Strickman, GENUINE: The Real People CompanyĨ. Skincare companies ( The Ordinary, Curology, Glossier and Clinique for example) have excelled in utilizing this feature by working with people to share their testimonials in user-generated content, building an authentic brand image and trust with their consumer base. TikTok is yet another platform to share personal experiences. Share Personal Experiences To Build Authenticity Sanket Shah, InVideo Innovation Pte Ltd.ħ. When they tap on it, the hashtag takes them to other videos that your team has developed, explaining the challenge and promoting it altogether. It's a very creative idea, and you can encourage many users to watch and join your challenge. I have seen businesses using hashtag challenges like Samsung did while launching their new Galaxy phone, which helped them to boost user-generated content. Use Hashtag Challenges To Boost User Content Abigail Aboitiz, 247 Health Solution LLCĦ. Telling a story with a little humor will always work, so add a bit of it when trying to advertise. It’s a perfect place for brands to experiment in a playful way and your videos can go viral if you post often. TikTok is by far my favorite social media platform because it’s authentically entertaining and you don’t have to struggle to come up with unique ideas. The videos were highly entertaining and a creative use of a social media platform. I saw videos from the pyramids, the Taj Mahal, the jungle, a safari in Africa and more. Recently, I saw a consumer products company hold a contest whereby they encouraged their users to post TikTok videos of them using the product in strange and exotic places. Encourage Users To Use Products In Unique Places Olivia Friedman, Institute of Higher Global StudiesĤ. As it's said, don't make ads, make TikToks. A good strategy is to consider the flight date of the campaign and match it to whatever is trending by putting a business spin on it. Make them funny, memorable and catchy and everyone wins. Video ads that are too professional will be overlooked. TikTok is best used by businesses in the advertisement angle they take.
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